Ashtons are the leading medicines management solutions provider in the UK. Over the past decade the business has grown exponentially and has been developing a significant tech capability to enable its products and maintain the quality of its service.
Beyond were engaged to bring about a brand transformation that reflects the business focus on health tech and reflect the ambitions of the business whilst rooting it in its values.
Concept strategy
Brand strategy
Brand identity
Brand refresh
Brand guidelines
Art direction
Marketing strategy
Marketing comms
Brand communications
Campaign
Video content
Website design
What we delivered
The Beyond strategy team worked hand in hand with the Ashtons management team to build out a strategy that reflects the business ambition and encompasses both internal and external brand strategy.
The Beyond creative team have interpreted the strategy into a full rebrand and developed a suite of assets from logo to imagery and video content that is truly reflective of the future business ambitions.
The Ashtons offer is a complex set of products and services but through a comprehensive branding process we have been able to create simplicity and future flexibility and built a website that provides a unique customer experience.
“Following yesterday’s launch, I just wanted to say everything went really well, there was a great atmosphere in the office yesterday and the positive feedback we have had from clients has been overwhelming.
So, thank you for your commitment to the project, your guidance and experience has been essential. Thank you also to your team who have been incredible.
Beyond have done a fabulous job – thank you once again”
Chief Commercial Officer, Ashtons
