The Challenge

Create a brand and proposition that can take Barburrito to the next stage of its development. Tasked with creating a new brand identity and all communication, we have worked with Barburrito since 2005 helping to keep the brand fresh and relevant.

open page spread of brand guidelines

The Solution

We developed the brand identity and in-store communication. With ‘real food in your hands’ as a direction we have created fly poster wall art to deliver the young, fun and friendly tone of voice that Barburrito has become famous for.

2 posters showing food from barburrito

The Result

The new branding has been successfully implemented in over 21 stores and the brand continues to grow.

Beyond has been a key player in the ongoing success of Barburrito. The proposition that Beyond created has sustained the brand growth and continues to keep us ahead of the competitors.”
- Morgan Davies, Co-Founder and CEO
graphic of a women looking at a wall of barburrito posters
Poster of 2 women in the sea for barburrito restaurant chain
cacti in the mexican desert
colourful floral graphic incorporated into retail design