The Challenge
Take the emerging Mexican burrito brand to the next stage of development including a new brand identity, store interior, POS and communications.
The Solution
Beyond created a contemporary take on a Mexican style by mixing natural materials and bright pops of colour to balance real food provenance and quality with an edgy youthful style of communication. Cedar shingles, stencilled cement render and painted plywood combine to create a welcoming and fun interior.
The Result
The contemporary and playful communications were given authenticity through powerful food provenance messaging and natural materials highlighted with pops of colour. The brand has successfully grown from the initial 4 stores to now over 21 stores in 8 towns and cities.
Beyond has been a key player in the ongoing success of Barburrito. The proposition that Beyond created has sustained the brand growth and continues to keep us ahead of the competitors.”
