Beauty Coup

We collaborated with the founder of 6th Floor Beauty to develop a new brand with genuine innovation in packaging, successfully listing in one of the UK’s largest retailers.

We were able to strategise, design and deliver branding and packaging that was truly differentiated and perfectly fitted the zeitgeist.

Concept strategy Naming Brand strategy Brand identity Brand guidelines Art direction Social media Website design
beyond London

What we delivered

Undertaking brand strategy, developing the brand identity, art direction, point of sale and packaging, which utilised innovation by replacing vacuum formed parts with recyclable card.

Why it was game changing

Identifying a gap in a major retailer’s range, we were able to create a collection that both fitted with their target audience and also offered genuine innovation in a super crowded field.

The project was set against the backdrop of the pandemic and is all the more remarkable for having come to fruition given the challenges faced.