Working closely with the Ben & Jerry’s team to define the retail strategy for UK stores across 4 key sectors, we were able to deliver a brand new store concept supported by detailed retail design guidelines. This has enabled the client team to engage with franchisees for the first time here in the UK and supported them in identifying appropriate locations whilst informing cost plans and initial design discussions. Beyond has continued to work with Unilever and Ben & Jerry’s to roll out the first franchisee stores in the England and Scotland, providing concept design & visuals, through to detailed construction drawings, planning, building control/warrant support and contractor liaison.
Concept strategy
Signage & wayfinding
Retail format strategy and design
Multi site design and implementation
Customer experience strategy
What we delivered
A successful approach to store design ensuring a consistently delivered concept and customer experience that captures all the magic and delight the Ben & Jerry’s brand has to offer. Starting with a strong concept and vision combined with a detailed and site specific set of drawings and supporting specifications and information we were able deliver on the strong brand values and personality of Ben and Jerry’s, creating a space to experience this for the first time on UK Highstreets.
Why it was game changing
A successful approach to store design ensuring a consistently delivered concept and customer experience that captures all the magic and delight the Ben & Jerry’s brand has to offer. Starting with a strong concept and vision combined with a detailed and site specific set of drawings and supporting specifications and information we were able deliver on the strong brand values and personality of Ben and Jerry’s, creating a space to experience this for the first time on UK Highstreets.
