Ben & Jerry’s is a globally recognised brand however there has been no real consistency in the way that scoop shops have been implemented across the globe.
Following a series of highly successful design projects by Beyond for Unilever and Ben & Jerry’s, Beyond was commissioned to design and create a set of designs and guidelines for all scoop shop retail formats. This detailed and comprehensive set of design guidelines will be used to franchise the Ben & Jerry’s brand across High St, Leisure, cinema and agile formats.
Concept strategy
Retail format strategy and design
Interior concept design
Multi site design and implementation
Project management
Customer experience strategy
What we delivered
When creating this new scoop shop counter concept that could entice customers from across the foyer, it was important to focus on the flavours – after all, that’s what Ben & Jerry’s are best known for. Through illuminated light boxes, we hero-ed each flavour and used digital touch-points to encourage engagement and an opportunity for consumers to share their experience on social media.
Why it was game changing
A strong brand presence within the Vue foyer environment, increasing customer engagement with the ice cream brand and boosting retail spend per customer.
