Ben & Jerry’s is a globally recognised brand however there has been no real consistency in the way that scoop shops have been implemented across the globe.
Following a series of highly successful design projects by Beyond for Unilever and Ben & Jerry’s, Beyond was commissioned to design and create a set of designs and guidelines for all scoop shop retail formats. This detailed and comprehensive set of design guidelines will be used to franchise the Ben & Jerry’s brand across High St, Leisure, cinema and agile formats.
Concept strategy Retail format strategy and design Interior concept design Multi site design and implementation Project management Customer experience strategy
Why it was game changing
A strong brand presence within the Vue foyer environment, increasing customer engagement with the ice cream brand and boosting retail spend per customer.