Ben & Jerry’s is a globally recognised brand however there has been no real consistency in the way that scoop shops have been implemented across the globe.
Following a series of highly successful design projects by Beyond for Unilever and Ben & Jerry’s, Beyond was commissioned to design and create a set of designs and guidelines for all scoop shop retail formats. This detailed and comprehensive set of design guidelines will be used to franchise the Ben & Jerry’s brand across High St, Leisure, cinema and agile formats.
Why it was game changing
A strong brand presence within the Vue foyer environment, increasing customer engagement with the ice cream brand and boosting retail spend per customer.