The Challenge

To find the perfect balance for both Ben & Jerry’s and the Vue brand, whilst creating a memorable ice cream offer in an environment where there are different offers to compete with.

Ben and Jerry's Vue cinema ice cream kiosk

The Solution

When creating this new scoop shop counter concept that could entice customers from across the foyer, it was important to focus on the flavours – after all, that’s what Ben & Jerry’s are best known for. Through illuminated light boxes, we hero-ed each flavour and used digital touch-points to encourage engagement and an opportunity for consumers to share their experience on social media.

Ben and Jerry's Vue cinema kiosk ice cream flavours

The Result

A strong brand presence within the Vue foyer environment, increasing customer engagement with the ice cream brand and boosting retail spend per customer.

Ben and Jerry's Vue cinema ice cream kiosk
Ben and Jerry's Vue cinema kiosk ice cream flavours
Ben and Jerry's Vue cinema ice cream kiosk