A dated shopping centre in Ballincollig, near Cork, was in need of revitalisation to better compete with other retail destinations in the area. The centre no longer aligned with current behavioural consumer needs.

Castle west branded signage design Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design

Branding & Strategy

The goal was to reposition the centre with a strong local identity and a refreshed environment to attract both shoppers and tenants.

We carried out a full renaming and rebranding, drawing inspiration from a nearby historic landmark, the new name ‘Castle West’ was developed along with a bold visual identity.

castle west cork shopping centre logo Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Castle West graphic elements Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Castle West Cork brand guidelines cover Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Castle West Cork brand guidelines Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Castle West brand guidelines open spread Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design

Asset Enhancement

This was paired with extensive refurbishments including updated interior and exterior finishes, new signage, enhanced exterior lighting, wayfinding systems, and car park upgrades – all designed to elevate the customer experience and boost the centre’s appeal.

Castle west branded signage design Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Castle west branded signage design Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Castle west branded signage design Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design

Impact

The transformation has successfully repositioned Castle West as a vibrant, relevant alternative to other shopping centres in Cork. The new identity, combined with the environmental enhancements, has increased the centre’s visibility, improved customer flow, and created a stronger platform for attracting and retaining retailers.

Castle west branded signage for car park Beyond London Castle West Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design

Next case study

View all case studies

Do you have a project in mind?

We'd love to hear from you