We have partnered with longstanding client, BHF, for many years to deliver a range of seasonal shopper and fundraising campaigns across both in-store and online channels. In 2025, we played a key role in developing a new strategic value proposition for their 700 store estate, this included overhauling all retail communications to reflect value messaging, store services, new product lines and online.
Concept strategy
Brand strategy
Brand guidelines
Art direction
Photography
Marketing strategy
Marketing comms
Brand communications
Campaign
Video content
Social media
Asset creation
What we delivered
In response to the changing retail climate, BHF needed to revitalise their retail value proposition. This in turn led to creating retail brand and store guidelines for consistency across the estate.
We also updated all in-store POS and marketing communications, some 200 pieces of in-store communications, digital and online assets. With a drive to be more sustainable a flexible sales kit was created for adaptability across retail categories with the intention it can be reused at different times across the year.
We also regularly carry out photoshoots for seasonal shopper campaigns or fundraising activities, producing instore and social media marketing.
Why it was game changing
The new retail proposition, not only boosted sales by aligning with value-conscious customers, but the redesigned POS system made it easier for customers to clearly find product information. Strategic nudge messaging highlighted practical benefits, special offers, and available services.
In addition to delivering cost-saving efficiencies for the business, the simplified and streamlined POS system was also designed with sustainably in mind in its repeated use throughout the year.
CHRISTMAS MARKETING CAMPAIGNS
FUNDRAISING CAMPAIGNS
