Creation of powerful retail in-store strategies and shopper campaigns for the British Heart Foundation, some of which feature real people affected by heart disease. For roll-out across BHF high street stores and all digital platforms.
Brand strategy
Marketing comms
Brand communications
Campaign
Customer experience strategy
Why it was game changing
The new in-store campaigns have been very successful in communicating the wider fashion and furniture and electrical offers. Feedback from customer research groups has been equally positive.