Creation of powerful retail in-store strategies and shopper campaigns for the British Heart Foundation, some of which feature real people affected by heart disease. For roll-out across BHF high street stores and all digital platforms.
Brand strategy
Marketing comms
Brand communications
Campaign
Customer experience strategy
What we delivered
We have developed new and exciting graphics, using photographic and illustrative solutions which promote the great range of new and used products available at the British Heart Foundation.
Why it was game changing
The new in-store campaigns have been very successful in communicating the wider fashion and furniture and electrical offers. Feedback from customer research groups has been equally positive.
Art direction by Beyond
