The Challenge
Renaming, rebranding and interior refurbishment of a tired centre in Ballingcollig near Cork in Ireland.
The Solution
Based on a local historic landmark, the new name ‘Castle West’ and a new brand identity were developed together with interior and exterior refurbishment solutions.
The Result
The entire centre received new signage, exterior lighting, wayfinding and carpark treatments. Re-positioning the centre as an alternative to other centres in Cork.
