Renaming, rebranding and interior refurbishment of a tired centre in Ballingcollig near Cork in Ireland.
Naming
Brand strategy
Brand identity
Brand guidelines
Signage & wayfinding
Interior refurbishment
What we delivered
Based on a local historic landmark, the new name ‘Castle West’ and a new brand identity were developed together with interior and exterior refurbishment solutions.
Why it was game changing
The entire centre received new signage, exterior lighting, wayfinding and carpark treatments. Re-positioning the centre as an alternative to other centres in Cork.
