The Challenge

Renaming, rebranding and interior refurbishment of a tired centre in Ballingcollig near Cork in Ireland.

castle west cork shopping centre logo

The Solution

Based on a local historic landmark, the new name ‘Castle West’ and a new brand identity were developed together with interior and exterior refurbishment solutions.

Castle west branded signage design
Castle west branded signage design

The Result

The entire centre received new signage, exterior lighting, wayfinding and carpark treatments. Re-positioning the centre as an alternative to other centres in Cork.

Castle west branded signage design
Castle west branded signage design
Castle west branded signage for car park