Castle West

Renaming, rebranding and interior refurbishment of a tired centre in Ballingcollig near Cork in Ireland.

Naming Brand strategy Brand identity Brand guidelines Signage & wayfinding Interior refurbishment
beyond London

What we delivered

Based on a local historic landmark, the new name ‘Castle West’ and a new brand identity were developed together with interior and exterior refurbishment solutions.

castle west cork shopping centre logo
Castle West brand guidelines open spread
Castle West graphic elements

Why it was game changing

The entire centre received new signage, exterior lighting, wayfinding and carpark treatments. Re-positioning the centre as an alternative to other centres in Cork.

Castle west branded signage design
Castle west branded signage design
Castle West Cork brand guidelines cover
Castle West Cork brand guidelines
Castle west branded signage design
Castle west branded signage design
Castle West graphic elements
Castle west branded signage for car park