The Challenge

Create a new brand identity for Crown Glass Shopping which sits at the heart of the town of Nailsea. The new branding should relate to the town strengths, community and history. Develop town centre signage which unifies the town offers into one recognisable destination.

beyond london Crown Glass shopping centre asset enhancement
beyond london Crown Glass shopping centre asset enhancement

The Solution

Beyond looked deep into the history of the location and created a new visual identity and colour scheme derived from the famous Nailsea glass that was produced on the site from the 1780s. We developed a new signage system using the historic glass as a starting point to bring a fresh and vibrant splash of colour to the centre.

beyond london Crown Glass shopping centre asset enhancement
beyond london Crown Glass shopping centre asset enhancement

The Result

The new blue to green glass motif logo design has successfully been used across totems, fascia signage and general wayfinding all around the town centre as well as all digital platforms. Nailsea now hosts an increasingly popular farmers market.

The rebranding of Nailsea has re-energised the local community who are very proud of the glass making heritage of the town. The vibrant green of the signage is recognisable all around the town centre and has really put us on the map”
beyond london Crown Glass shopping centre asset enhancement
beyond london Crown Glass shopping centre asset enhancement