Rebrand and create new signage and wayfinding for one of Wales largest outdoor shopping centres.
Naming
Brand strategy
Brand identity
Brand guidelines
Signage & wayfinding
What we delivered
A new identity based on the surrounding hillsides has been applied to over 1200 signs around the centre creating a consistent brand experience for visitors.
Our background pattern has been designed to allow for use across different spaces within the centre. The shapes can move around to suit the space, whilst still providing a consistent look and feel.
Why it was game changing
The new bright red signage has clarified and unified the wayfinding as well as providing a strong starting point for all future communications and activities across the centre.
