The Challenge

Rebrand and create new signage and wayfinding for one of Wales largest outdoor shopping centres.

Cwmbran secondary logos
Cwmbran brand guidelines

The Solution

A new identity based on the surrounding hillsides has been applied to over 1200 signs around the centre creating a consistent brand experience for visitors.

Cwmbran brand graphics

Roll Out

Our background pattern has been designed to allow for use across different spaces within the centre. The shapes can move around to suit the space, whilst still providing a consistent look and feel.

Cwmbran graphic design signage
Cwmbran graphic design signage

The Result

The new bright red signage has clarified and unified the wayfinding as well as providing a strong starting point for all future communications and activities across the centre.

Cwmbran interior signage wayfinding
Cwmbran interior signage wayfinding