The Challenge

Create a new name and brand identity to make the centre more visible on the High Street. Improve the customer journey through signage, exterior landscaping and interior design improvements.

Epsom Square brand guidelines crop ins
Epsom Square shopping centre brand guidelines

The Solution

Following an extensive naming exercise and consultations with the council, a new package of improvements for the centre was implemented.

Epsom Square icons
Epsom Square shopping centre visual

The Result

The new improvements have attracted major new tenants and have made the centre become an important destination within Epsom High Street.

The new ‘Epsom Square’ branding has really helped put the centre on the map. The hard and soft landscaping has drawn significantly more visitors to the centre whilst also helping our great range of restaurants and cafés to offer an improved experience."
- Mayad Rassam, Deputy Portfolio Manager
Epsom Square shopping centre billboard advertisement
Epsom Square magazine spread crop ins