Creation of a new name and brand identity to make the centre more visible on the high street. Improving the customer journey through signage, exterior landscaping and interior design improvements.
Naming Brand strategy Brand identity Brand guidelines Signage & wayfinding Exterior landscaping
Why it was game changing
The new improvements have attracted major new tenants and have made the centre become an important destination within Epsom High Street.
“The new ‘Epsom Square’ branding has really helped put the centre on the map. The hard and soft landscaping has drawn significantly more visitors to the centre whilst also helping our great range of restaurants and cafés to offer an improved experience.”
Mayad Rassam, Deputy Portfolio Manager