The Challenge

Create a new name and brand identity to make the centre more visible on the High Street. Improve the customer journey through signage, exterior landscaping and interior design improvements.

Roof top view of Epsom Square shopping centre courtyard

The Solution

Following an extensive naming exercise and consultations with the council, a new package of improvements for the centre was implemented.

Epsom Square shopping centre signage saying 'Eating. Lifestyle. Culture'
Exterior of Epsom Square entrance with horse riding sculpture and signage

The Result

The new improvements have attracted major new tenants and have made the centre become an important destination within Epsom High Street.

The new ‘Epsom Square’ branding has really helped put the centre on the map. The hard and soft landscaping has drawn significantly more visitors to the centre whilst also helping our great range of restaurants and cafés to offer an improved experience."
- Mayad Rassam, Deputy Portfolio Manager
Epsom Square courtyard entrance with seating area