Epsom Square

Creation of a new name and brand identity to make the centre more visible on the high street. Improving the customer journey through signage, exterior landscaping and interior design improvements.

Naming Brand strategy Brand identity Brand guidelines Signage & wayfinding Exterior landscaping
Roof top view of Epsom Square shopping centre courtyard Beyond London Epsom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
beyond London

What we delivered

Following an extensive naming exercise and consultations with the council, a new package of improvements for the centre was implemented.

Epsom Square shopping centre brand guidelines cover Beyond London Eposom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Epsom Square shopping centre brand guidelines Beyond London Eposom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Epsom Square shopping centre signage saying 'Eating. Lifestyle. Culture' Beyond London Eposom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Exterior of Epsom Square entrance with horse riding sculpture and signage Beyond London Eposom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Epsom Square shopping centre billboard advertisement Beyond London Eposom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design

Why it was game changing

The new improvements have attracted major new tenants and have made the centre become an important destination within Epsom High Street.

“The new ‘Epsom Square’ branding has really helped put the centre on the map. The hard and soft landscaping has drawn significantly more visitors to the centre whilst also helping our great range of restaurants and cafés to offer an improved experience.”

Mayad Rassam, Deputy Portfolio Manager
Epsom Square icons Beyond London Eposom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
Epsom Square courtyard entrance with seating area Beyond London Eposom Square Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design