Fiorelli

Creating a strong brand identity and strategy that  enabled Fiorelli to build a broader brand offering.

Brand strategy Brand refresh Brand guidelines Interior concept design Multi site design and implementation Store design
beyond London

What we delivered

A distinct brand essence was established to enable licence and brand partners to clearly understand the Fiorelli brand proposition. We developed a ‘Brand Bible’ that set out clear guidelines to define the target demographic and outline the correct usage of brand assets and materials.

Fiorelli branding on handbags Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors
cover of the fiorelli brand guidelines Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors
open spread of the fiorelli retail guidelines Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors
Fiorelli showroom with wall displays of handbags Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors

Why it was game changing

Expansion of the brand through the successful launch of new product ranges under the Fiorelli umbrella.

Fiorelli show room with shelves of handbags and a display table Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors

“Beyond helped us to clarify our positioning and inspire us with their creative thinking.”

Marketing Director
Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors
Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors
Handbag display in Fiorelli showroom Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors
Mirror reflecting Fiorelli showroom of bag displays Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors
Poster of male model with backpack on the wall in Fiorelli Beyond London Fiorelli - Brand strategy Brand Identity Trade Showroom Fashion retail interiors showroom