Creating a strong brand identity and strategy that enabled Fiorelli to build a broader brand offering.
Brand strategy
Brand refresh
Brand guidelines
Interior concept design
Multi site design and implementation
Store design
What we delivered
A distinct brand essence was established to enable licence and brand partners to clearly understand the Fiorelli brand proposition. We developed a ‘Brand Bible’ that set out clear guidelines to define the target demographic and outline the correct usage of brand assets and materials.
Why it was game changing
Expansion of the brand through the successful launch of new product ranges under the Fiorelli umbrella.
“Beyond helped us to clarify our positioning and inspire us with their creative thinking.”
Marketing Director
