The Challenge

To create a strong brand identity and strategy that will enable Fiorelli to build a broader brand offering.

Fiorelli branding on handbags

The Solution

A distinct brand essence was established to enable licence and brand partners to clearly understand the Fiorelli brand proposition. We developed a ‘Brand Bible’ that set out clear guidelines to define the target demographic and outline the correct usage of brand assets and materials.

cover of the fiorelli brand guidelines

The Result

Expansion of the brand through the successful launch of new product ranges under the Fiorelli umbrella.

Beyond helped us to clarify our positioning and inspire us with their creative thinking."
- Marketing Director
open spread of the fiorelli retail guidelines
Open spread of fiorelli brand guidelines
Fiorelli fashion campaign ads for handbags