The Challenge

Create an environment and experience that embodies the new brand positioning and helps customers navigate the full range of product categories.

Fiorelli showroom with wall displays of handbags

The Solution

A new retail concept and brand showroom that builds on the accessible luxury proposition.

Fiorelli show room with shelves of handbags and a display table

The Result

The new showroom and Luton Airport duty-free shop has enabled the brand to grow sales and awareness and provided a blueprint for future roll-out.

Mirror reflecting Fiorelli showroom of bag displays
Poster of male model with backpack on the wall in Fiorelli showroom