The Challenge

Create an environment and experience that embodies the new brand positioning and helps customers navigate the full range of product categories.

beyond london Fiorelli fashion retail design

The Solution

A new retail concept and brand showroom that builds on the accessible luxury proposition.

beyond london Fiorelli fashion retail design

The Result

The new showroom and Luton Airport duty-free shop has enabled the brand to grow sales and awareness and provided a blueprint for future roll-out.

beyond london Fiorelli fashion retail design
beyond london Fiorelli fashion retail design