Floral Street

Developing a fresh approach to retailing an exciting new fragrance brand, Floral Street, created by Michelle Feeney.

Marketing strategy Packaging design Interior concept design Store design Store implementation
beyond London

What we delivered

Creating a retail solution and developing retail brand guidelines that help to ensure maximum standout and consistency across third-party retail globally.

Flat-lay of 4 pages of Floral Street retail brand guidelines

Why it was game changing

Creating a retail solution and developing retail brand guidelines that help to ensure maximum standout and consistency across third-party retail globally.

floral street display of perfumes in a shopping centre
floral street display of perfumes in a shopping centre