The Challenge

Developing a fresh approach to retailing an exciting new fragrance brand, Floral Street, created by Michelle Feeney.

floral street display of perfumes in a shopping centre

The Solution

Creating a retail solution and developing retail brand guidelines that help to ensure maximum stand out and consistency across third-party retail globally.

Flat-lay of 4 pages of Floral Street retail brand guidelines

The Result

Floral Street goes from strength to strength and has seen huge growth across the world in a very short time scale.

floral street display of perfumes in a shopping centre
floral street display of perfumes in a shopping centre