Fudge

One brand. Two expressions. We were tasked with creating a clear distinction between the professional and consumer product ranges whilst being true to the core brand principles.

Brand strategy Brand identity Brand guidelines Marketing strategy Marketing comms Campaign
beyond London

What we delivered

A new refreshed Masterbrand and two distinct customer insight driven expressions.

Magazine open spread with double page advert for Fudge Urban range Beyond London Fudge Brand Strategy Brand Identity brand guidelines
Magazine open spread with advert for Fudge Professional range Beyond London Fudge Brand Strategy Brand Identity brand guidelines
Magazine open spread with advert for Fudge Urban range Beyond London Fudge Brand Strategy Brand Identity brand guidelines

Why it was game changing

Improved engagement across all key customer touchpoints from both aspects of the business and clarity for staff on the tonality and direction of travel.

Magazine open spread with double page advert for Fudge Professional range Beyond London Fudge Brand Strategy Brand Identity brand guidelines
Magazine open spread with advert for Fudge Professional range Beyond London Fudge Brand Strategy Brand Identity brand guidelines