One brand. Two expressions. We were tasked with creating a clear distinction between the professional and consumer product ranges whilst being true to the core brand principles.
Brand strategy
Brand identity
Brand guidelines
Marketing strategy
Marketing comms
Campaign
What we delivered
A new refreshed Masterbrand and two distinct customer insight driven expressions.
Why it was game changing
Improved engagement across all key customer touchpoints from both aspects of the business and clarity for staff on the tonality and direction of travel.
