Helping GHD to attract and engage a new audience to their iconic beauty products in store.
Interior concept design
Asset enhancement
Commercial strategy
Customer experience strategy
Retail design & project management
What we delivered
Creation of a completely new in-store presentation that moves from the functional to the emotional. Crafting a range of furniture solutions that allow retailers and salons to choose the right solution for them but ensuring a consistent and on brand customer experience.
Why it was game changing
Improved retailer engagement and higher sales wherever the schemes have been implemented.
GHD in Westfield London
