The Challenge

Helping GHD to attract and engage a new audience to their iconic beauty products in store.

GHD retail design visual
GHD kiosk at westfield london
GHD hair straighter
GHD concession in Westfield London with digital screens

The Solution

Creation of a completely new in-store presentation that moves from the functional to the emotional. Crafting a range of furniture solutions that allow retailers and salons to choose the right solution for them but ensuring a consistent and on brand customer experience.

GHD kiosk at westfield london
GHD kiosk at westfield london
GHD products in the new kiosk retail design in westfield london

The Result

Improved retailer engagement and higher sales where ever the schemes have been implemented.

GHD kiosk at westfield london
illuminated good hair day sign for GHD at westfield
GHD new retail concept in westfield london
GHD products in the new kiosk retail design in westfield london
GHD concession in Westfield London