The Challenge

Drives awareness and sales of an iconic super premium product. 

Glenfiddich pop up retail concept visual

The Solution

An immersive experiential retail pop up in Selfridges linking the ATL and digital experience to in-store.

Glenfiddich pop up retail concept visual

The Result

Sell through of over 3 years of stock in 1 month

Server offering Glenfiddich whiskey to customers at counter
Close up of a glass of Glenfiddich whiskey
Glenfiddich embossed orange leather tag in gift box
A glass being poured with whiskey from a Glenfiddich bottle