Drive awareness and sales of an iconic super premium product. 

Retail format strategy and design Project management Store implementation Retail design & project management Retail design delivery
Glenfiddich pop up retail concept visual
beyond London

What we delivered

An immersive experiential retail pop up in Selfridges, linking the ATL and digital experience to in-store.

Glenfiddich pop up retail concept visual
Bottle of Glenfiddich whiskey in a display box

Why it was game changing

The pop-up was highly successful and sold over 3 years of product within 1 month.

Server offering Glenfiddich whiskey to customers at counter
Close up of a glass of Glenfiddich whiskey
Glenfiddich embossed orange leather tag in gift box
A glass being poured with whiskey from a Glenfiddich bottle