Remodelling a legend for the 21st century – The Grand Hotel Krasnapolsky
Concept strategy
Brand strategy
What we delivered
The first major renovation for the NH Collection brand, and strategically significant.
Working within a £35M investment we made sweeping changes to primary public areas working closely with engineers to safeguard this historically important building. We identified opportunities to not only increase and simplify routes through the building, but also to treble revenue earning F&B spaces.
Why it was game changing
We created exciting new and varied products; the debonair ‘Tailor Bar’, and the sweeping ‘Grand Cafe’, as well as a sensitive renovation of the listed and famous (Michelin starred) ‘White Room’ restaurant.
These award winning venues add to the glamour and scale of the substantially remodelled reception and lobby spaces, and have been widely endorsed by the locals, for whom this hotel is a city centre institution.
As a direct result the hotel not only now operates at a far higher commercial level than previously, but is far more pleasing and easier for guests to navigate.
