Hammerson
Working with Hammerson across 7 centres for over nine years, we have developed a deep understanding of the retail design and strategic commercial requirements for each of destination.
As a trusted partner to the team, our Retail Design Consultants set and maintain design standards across the portfolio, working closely with every tenant to inspire and guide them in creating design solutions that reflect their brand while adhering to the clear standards set out by Hammerson.
Featured Projects
Bullring
Birmingham
9 year
working relationship
19
Design submissions per year
+5-11% YOY
Rental Value (ERV)
+6% YOY
Footfall
Retail Design Consultancy
The Bullring is one of the UK’s most successful retail destinations ranking 6th in overall performance.
As such, it demands that tenants bring their most innovative and highest specification fit-outs.
One of its architectural features are the double voided spaces at shopfront which present a great oportunity for tenants to create impact in their designs.
We work closely with each tenant, encouraging them to think big and create statement design solutions that reflect the personality and vibrancy of thier brand whilst adhering to the design standards we help the centre team maintain.
Link Street
Bullring, Birmingham
Located between Grand Central Station and the Bullring in Birmingham, an outdated and overlooked mall presented a unique opportunityfor repositioning. The ambition was to transform this tired space into a stand-alone retail destination with its own identity, tenant mix and appeal, distinct from its neighbouring retail environments. The goal was to introduce a curated selection of boutique retailers that would appeal to a younger, trend-driven audience.
Asset Enhancement
We developed Link Street – a vibrant retail hub with a refined, contemporary edge. The design introduced clarity, contrast and impact through a clean monochrome palette, exposed ceilings and white box-style shopfronts that allowed each retailer to stand out. Angled lighting and dynamic floor patterns helped guide customers through the space, creating a cohesive journey while strengthening individual brand presence and encouraging footfall.
“The Beyond team with their specialist expertise has assisted Hammerson across our UK assets, driving the standards of retail design and delivering some great outcomes across the portfolio.”
Judith Kelly, Head of Retail Design and Delivery for Hammerson
Impact
The transformation has enhanced the asset by giving the mall a stronger identity, a more compelling leasing proposition and a clearer role within Birmingham’s retail landscape. Link Street has attracted a fresh mix of youth-focused brands and become a go-to destination for pop-up retail, delivering an engaging, ever-changing customer experience that complements the wider city offer.
