HS1

Branding & Strategy Workplace Design

Branding & Strategy

Beyond assisted the senior management at HS1 in authoring a revised brand strategy and were then tasked with updating the brand identity to mirror and better communicate the new strategy.

After defining the brand strategy and we developed a new identity including logo, colourways and imagery.

The new identity recognises the importance of sustainability as a core component of the brand and helps cement HS1 credentials as a pioneer in the UK rail industry.

 

HS1 Logo Animation Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London HS1 Office Design Rebrand Interior Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines

Workplace

As a result of the rebrand and the changes brought about by the post-pandemic workscape, there was a requirement to develop a solution for a revised office design.

The redesign of the office is a response to post pandemic working practice, HS1 have adopted a flexible working pattern with staff primarily attending the office for team meetings, collaborative working sessions and external partner meetings. The space has been organised to accommodate different working styles, has improved acoustics and lighting, and offers varying levels of privacy and breakout space.

Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London HS1 Workplace Design Rebrand Interior Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines
Beyond London HS1 Branding Workplace Design Beyond London High Speed 1 - Brand Strategy & Brand Identity Logo Design Brand Guidelines

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