Iconic London

To provide the digital first Iconic London brand with the tools and focus to better compete in the hugely challenging cosmetics category.

Brand identity Brand guidelines Art direction Retail format strategy and design Interior concept design
Beyond London Iconic London Beauty Brand Identity and guidelines Photography Creative Direction Packaging design retail design Point of Sale Design
beyond London

What we delivered

Development of a new brand positioning and brand bible to ensure all stakeholders are fully aligned. The new proposition has enabled the brand to develop new assets in a consistent and engaging way from retail design to campaign and everything in between.

Beyond London Iconic London Beauty Brand Identity and guidelines Photography Creative Direction Packaging design retail design Point of Sale Design
Iconic London retail unit Beyond London Iconic London Beauty Brand Identity and guidelines Photography Creative Direction Packaging design retail design Point of Sale Design

Why it was game changing

Iconic have been reinvented and the brand has taken on a new more polished persona without losing any of its sparkle. New campaigns have driven sales and interest beyond expectation.

If I was to describe Beyond in one word it would be EXCEPTIONAL. As a founder it was near on impossible to find an agency that really understood my vision and got me as a person – so when Beyond walked into my offices I was blown away. The way they execute creative projects is one of a kind they made me feel at ease and got into the brand like it was their own.

Jade Elliott, Founder