The Challenge

To provide the digital first Iconic London brand with the tools and focus to better compete in the hugely challenging cosmetics category.

The Solution

Development of a new brand positioning and brand bible to ensure all stake holders are fully aligned. The new proposition has enabled the brand to develop new assets in a consistent and engaging way from retail design to campaign and everything in between.

Iconic London retail unit

The Result

Iconic have been reinvented and the brand has taken on a new more polished persona without losing any of its sparkle. New campaigns have driven sales and interest beyond expectation.

If I was to describe BEYOND in one word it would be EXCEPTIONAL. As a founder it was near on impossible to find an agency that really understood my vision and got me as a person - so when Beyond walked into my offices I was blown away. The way they execute creative projects is one of a kind they made me feel at ease and got into the brand like it was their own.”
- Jade Elliott, Founder