To provide the digital first Iconic London brand with the tools and focus to better compete in the hugely challenging cosmetics category.
Development of a new brand positioning and brand bible to ensure all stake holders are fully aligned. The new proposition has enabled the brand to develop new assets in a consistent and engaging way from retail design to campaign and everything in between.
Iconic have been reinvented and the brand has taken on a new more polished persona without losing any of its sparkle. New campaigns have driven sales and interest beyond expectation.