The Challenge

To provide the digital first Iconic London brand with the tools and focus to better compete in the hugely challenging cosmetics category.

iconic brand identity and guidelines
iconic brand identity and guidelines

The Solution

Development of a new brand positioning and brand bible to ensure all stake holders are fully aligned. The new proposition has enabled the brand to develop new assets in a consistent and engaging way from retail design to campaign and everything in between.

iconic london retail design concept visuals
iconic london retail design concept visuals

The Result

Iconic have been reinvented and the brand has taken on a new more polished persona without losing any of its sparkle. New campaigns have driven sales and interest beyond expectation.

If I was to describe BEYOND in one word it would be EXCEPTIONAL. As a founder it was near on impossible to find an agency that really understood my vision and got me as a person - so when Beyond walked into my offices I was blown away. The way they execute creative projects is one of a kind they made me feel at ease and got into the brand like it was their own.”
- Jade Elliott, Founder
iconic make up product visual
iconic make up product visual
product and model photography for iconic london

Art Direction

iconic product photography for social media
photoshoot art direction for iconic london
photoshoot art direction for iconic london
photoshoot art direction for iconic london
photoshoot art direction for iconic london
photoshoot art direction for iconic london

Packaging

Iconic packaging design visual
Iconic packaging design visual
Iconic packaging design visual