To provide the digital first Iconic London brand with the tools and focus to better compete in the hugely challenging cosmetics category.
Brand identity Brand guidelines Art direction
“If I was to describe BEYOND in one word it would be EXCEPTIONAL. As a founder it was near on impossible to find an agency that really understood my vision and got me as a person – so when Beyond walked into my offices I was blown away. The way they execute creative projects is one of a kind they made me feel at ease and got into the brand like it was their own.”
Jade Elliott, Founder
Why it was game changing
Iconic have been reinvented and the brand has taken on a new more polished persona without losing any of its sparkle. New campaigns have driven sales and interest beyond expectation.