Kallered

Create a new brand name and identity for a Swedish shopping centre which lacked visibility and customer footfall. Improve customer movement across the site and make entrances more attractive and visible.

Brand identity Brand refresh Art direction Signage & wayfinding Exterior landscaping Retail format strategy and design Interior concept design Multi site design and implementation Project management
Front entrance exterior signage for Kallered shopping park

“The rebranding and master planning initiatives implemented at Kallered have made a great impact on the visitor numbers and particularly to the shopping centre K Gallerian.”

outdoor way-finding signage for Kallered shopping park
Interior way-finding and escalator inside Kallered shopping park Beyond London Kallered Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
beyond London

What we delivered

The new red branding and signage are very visible from the nearby motorways and the giant red K has proved to be a great Instagram moment for visitors. The ‘red route’ pathway has resulted in significantly more people moving across the site to visit more stores.

outdoor way-finding signage for Kallered shopping park Beyond London Kallered Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design
outdoor way-finding signage for Kallered shopping park Beyond London Kallered Shopping Centre Retail Design Asset Enhancement Brand Identity Signage & Wayfinding Customer Experience design

Why it was game changing

The rebranding and master planning initiatives implemented at Kallered have made a great impact on the visitor numbers and particularly to the shopping centre K Gallerian.