Create a new brand name and identity for a Swedish shopping centre which lacked visibility and customer footfall. Improve customer movement across the site and make entrances more attractive and visible.
Brand identity
Brand refresh
Art direction
Signage & wayfinding
Exterior landscaping
Retail format strategy and design
Interior concept design
Multi site design and implementation
Project management

“The rebranding and master planning initiatives implemented at Kallered have made a great impact on the visitor numbers and particularly to the shopping centre K Gallerian.”




Why it was game changing
The rebranding and master planning initiatives implemented at Kallered have made a great impact on the visitor numbers and particularly to the shopping centre K Gallerian.