Create a new brand name and identity for a Swedish shopping centre which lacked visibility and customer footfall. Improve customer movement across the site and make entrances more attractive and visible.
Brand identity
Brand refresh
Art direction
Signage & wayfinding
Exterior landscaping
Retail format strategy and design
Interior concept design
Multi site design and implementation
Project management
“The rebranding and master planning initiatives implemented at Kallered have made a great impact on the visitor numbers and particularly to the shopping centre K Gallerian.”
What we delivered
The new red branding and signage are very visible from the nearby motorways and the giant red K has proved to be a great Instagram moment for visitors. The ‘red route’ pathway has resulted in significantly more people moving across the site to visit more stores.
Why it was game changing
The rebranding and master planning initiatives implemented at Kallered have made a great impact on the visitor numbers and particularly to the shopping centre K Gallerian.