The Challenge
To re-engage with the market – reaffirming Karen Millen’s positioning as a luxury designer of women’s fashion. To make the brand famous once more for its classic style and uncompromising attention to detail.
The Solution
A new look and feel for the brand that is simple and to the point, reflecting Karen Millen’s obsession for quality and unapologetically high standards.
The Result
A great improvement in staff and customer engagement.
The new branding has been well received and helped us with our business ambitions."
SS16 Lookbook
Beyond had the pleasure of working on all KM Look books and advertising campaigns between SS13 - AW16
