The Challenge

To re-engage with the market – reaffirming Karen Millen’s positioning as a luxury designer of women’s fashion. To make the brand famous once more for its classic style and uncompromising attention to detail.

beyond london Fiorelli fashion branding

The Solution

A new look and feel for the brand that is simple and to the point, reflecting Karen Millen’s obsession for quality and unapologetically high standards.

beyond london Karen Millen fashion branding

The Result

A great improvement in staff and customer engagement.

The new branding has been well received and helped us with our business ambitions."
- Managing Director
beyond london Karen Millen fashion branding
beyond london Karen Millen fashion branding