To re-engage with the market – reaffirming Karen Millen’s positioning as a luxury designer of women’s fashion. To make the brand famous once more for its classic style and uncompromising attention to detail.
A new look and feel for the brand that is simple and to the point, reflecting Karen Millen’s obsession for quality and unapologetically high standards.
A great improvement in staff and customer engagement.
Beyond had the pleasure of working on all KM Look books and advertising campaigns between SS13 - AW16