The Challenge

To re-engage with the market – reaffirming Karen Millen ’s positioning as a luxury designer of women’s fashion. To make the brand famous once more for its classic style and uncompromising attention to detail.

4 Karen millen shopping bags of different sizes

The Solution

A new look and feel for the brand that is simple and to the point, reflecting Karen Millen’s obsession for quality and unapologetically high standards.

open spread of karen millen brand guidelines

The Result

A great improvement in staff and customer engagement.

The new branding has been well received and helped us with our business ambitions."
- Managing Director
price tags with branding for karen millen
karen millen branded customer touch points