The Challenge

To re-engage with the market – reaffirming Karen Millen ’s positioning as a luxury designer of women’s fashion. To make the brand famous once more for its classic style and uncompromising attention to detail.

open spread of karen millen brand guidelines

The Solution

A new look and feel for the brand that is simple and to the point, reflecting Karen Millen’s obsession for quality and unapologetically high standards.

4 Karen millen shopping bags of different sizes

The Result

A great improvement in staff and customer engagement.

The new branding has been well received and helped us with our business ambitions."
- Managing Director
karen millen branded customer touch points
price tags with branding for karen millen