Legology

A brand refresh driven by a re-design and re-build of the e-commerce website, leading to an enhanced customer experience.

Brand refresh Art direction Photography Website design
Legology Logo Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
beyond London

What we delivered

Working in partnership with the client, we developed an extended brand palette through typography, photography and colour and then applied our approach to developing the e-commerce website.

Legology_Website_Home Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines

“The site looks absolutely fantastic. Designs work seamlessly with our products which is exactly what we wanted out of this refresh. Thank you so much for all your help in getting us to this point, we have no doubt that it will give us a foot up in the market. It’s been a long journey but so glad that we’ve had the chance to work with you on it and produce something special that we are all really proud of.”

Brand Manager, Legology.
Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines

Why it was game changing

After 10 years trading, redesigning the website has fundamentally changed the face of the business and delivered a new customer experience for the brand.

Legology_Website_Product Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Legology_Mobile Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Legology_Socials Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines
Beyond London Legology Beauty Brand Identity enhancement and web design Brand Guidelines