The Challenge

Turn a tired and dated mall between the soon to become Grand Central Station and Bullring into a stand-alone shopping destination with its own unique offer and tenant mix.

beyond london Link Street shopping centre asset enhancement

The Solution

We saw an opportunity to create a new and dynamic retail destination with a curated offer of boutique retailers.

We developed Link Street – a retail hub with a refined, contemporary edginess. Using a clean monochrome palette, we stripped out the ceiling and used white box-like shop frontages to give the retailers maximum stand-out. Dramatic, angled lighting and floor design that draw customers in, whilst also unifying the environment.

beyond london Link Street shopping centre asset enhancement

The Result

Link Street has become a recognised retail destination in its own right. Attracting fresh young brands into the heart of Birmingham. This dedicated pop-up shopping mall is an exciting retail experience that is continuously evolving.

The Beyond team with their specialist expertise has assisted Hammerson across our UK assets, driving the standards of retail design and delivering some great outcomes across the portfolio."
-Judith Kelly, Head of Retail Design and Delivery for Hammerson
beyond london Link Street shopping centre asset enhancement
beyond london Link Street shopping centre asset enhancement