Turn a tired and dated mall between the soon to become Grand Central Station and Bullring into a stand-alone shopping destination with its own unique offer and tenant mix.
Signage & wayfinding
Retail format strategy and design
Interior concept design
Interior refurbishment
Project management
Lighting design
Asset enhancement
Customer experience strategy
Retail design & project management
Retail design delivery
What we delivered
We saw an opportunity to create a new and dynamic retail destination with a curated offer of boutique retailers.
We developed Link Street – a retail hub with a refined, contemporary edginess. Using a clean monochrome palette, we stripped out the ceiling and used white box-like shop frontages to give the retailers maximum stand-out. Dramatic, angled lighting and floor design that draw customers in, whilst also unifying the environment.
Why it was game changing
Link Street has become a recognised retail destination in its own right. Attracting fresh young brands into the heart of Birmingham. This dedicated pop-up shopping mall is an exciting retail experience that is continuously evolving.
“The Beyond team with their specialist expertise has assisted Hammerson across our UK assets, driving the standards of retail design and delivering some great outcomes across the portfolio.”
Judith Kelly, Head of Retail Design and Delivery for Hammerson
