Turn a tired and dated mall between the soon to become Grand Central Station and Bullring into a stand-alone shopping destination with its own unique offer and tenant mix.
Signage & wayfinding Retail format strategy and design Interior concept design Interior refurbishment Project management Lighting design Asset enhancement Customer experience strategy Retail design & project management Retail design delivery
Why it was game changing
Link Street has become a recognised retail destination in its own right. Attracting fresh young brands into the heart of Birmingham. This dedicated pop-up shopping mall is an exciting retail experience that is continuously evolving.
“The Beyond team with their specialist expertise has assisted Hammerson across our UK assets, driving the standards of retail design and delivering some great outcomes across the portfolio.”
Judith Kelly, Head of Retail Design and Delivery for Hammerson