The Challenge
Turn a tired and dated mall between the soon to become Grand Central Station and Bullring into a stand-alone shopping destination with its own unique offer and tenant mix.
The Solution
We saw an opportunity to create a new and dynamic retail destination with a curated offer of boutique retailers.
We developed Link Street – a retail hub with a refined, contemporary edginess. Using a clean monochrome palette, we stripped out the ceiling and used white box-like shop frontages to give the retailers maximum stand-out. Dramatic, angled lighting and floor design that draw customers in, whilst also unifying the environment.
The Result
Link Street has become a recognised retail destination in its own right. Attracting fresh young brands into the heart of Birmingham. This dedicated pop-up shopping mall is an exciting retail experience that is continuously evolving.
