Link Street

Turn a tired and dated mall between the soon to become Grand Central Station and Bullring into a stand-alone shopping destination with its own unique offer and tenant mix.

Signage & wayfinding Retail format strategy and design Interior concept design Interior refurbishment Project management Lighting design Asset enhancement Customer experience strategy Retail design & project management Retail design delivery
barber barber pop up unit in link street shopping mall
beyond London

What we delivered

We saw an opportunity to create a new and dynamic retail destination with a curated offer of boutique retailers.

We developed Link Street – a retail hub with a refined, contemporary edginess. Using a clean monochrome palette, we stripped out the ceiling and used white box-like shop frontages to give the retailers maximum stand-out. Dramatic, angled lighting and floor design that draw customers in, whilst also unifying the environment.

irregular choice pop up unit in link street shopping mall
link street shopping centre pop up stores and food hall

Why it was game changing

Link Street has become a recognised retail destination in its own right. Attracting fresh young brands into the heart of Birmingham. This dedicated pop-up shopping mall is an exciting retail experience that is continuously evolving.

Interior design with customers walking through Link Street shopping centre

“The Beyond team with their specialist expertise has assisted Hammerson across our UK assets, driving the standards of retail design and delivering some great outcomes across the portfolio.”

Judith Kelly, Head of Retail Design and Delivery for Hammerson
Pop up stores in Link Street shopping centre, Birmingham