The Met Police is an extraordinary and complex organisation that requires enormous clarity and simplicity in its branding to create consistency.  

The Met Police brand guidelines
beyond London

What we delivered

Brand guidelines that are user friendly and offer a digestible level of information for all levels of users, delivered in a contemporary and compelling way. 

The Met 100 Years of Women brochure

Why it was game changing

The manifestation of the Met brand across the estate, has helped improve the experience of staff working in the Met. It has helped engender a sense of pride in the organisation and better communication of the key brand values.

The Met 100 Years of Women brochure