The Challenge

The Met Police is an extraordinary and complex organisation that requires enormous clarity and simplicity in its branding to create consistency.  

The Met Police brand guidelines

The Solution

Brand guidelines that are user friendly and offer a digestible level of information for all levels of users delivered in a contemporary and compelling way. 

The Met 100 Years of Women brochure

The Result

Much greater adherence to the Met branding across the organisation.  

The Met 100 Years of Women brochure