The Challenge

Develop a completely new brand identity and unique concept within a crowded market for the Mountain Warehouse group. Create a brand strategy and tone of voice based on the range of merchandise and identified target customers.

open spread of neon sheep branding guidelines

The Solution

A hand-crafted, illustrative concept with an expressive, playful tone of voice. A clear set of guidelines was developed along with vibrant POS and packaging to be integrated into the new Neon Sheep store concepts.

Flat-lay of 5 Neon Sheep product tags

The Result

A memorable, energetic brand identity that has been applied across three initial stores and has resulted in the business model successfully being rolled-out across the UK.

We couldn’t have done it without you!"
- Neon Sheep Founder
open spread of neon sheep branding guidelines
Packaging design for Neon Sheep headphones