The Challenge

Develop a completely new brand identity and unique concept within a crowded market for the Mountain Warehouse group. Create a brand strategy and tone of voice based on the range of merchandise and identified target customers.

open spread of neon sheep branding guidelines
Neon Sheep Tone of Voice

The Solution

A hand-crafted, illustrative concept with an expressive, playful tone of voice. A clear set of guidelines was developed along with vibrant POS and packaging to be integrated into the new Neon Sheep store concepts.

Neon Sheep brand guidelines pages
open spread of neon sheep branding guidelines

The Result

A memorable, energetic brand identity that has been applied across three initial stores and has resulted in the business model successfully being rolled-out across the UK.

We couldn’t have done it without you!"
- Neon Sheep Founder
Flat-lay of 5 Neon Sheep product tags
Branded Neon Sheep shopping bags reading 'rammed full of wonder'
Packaging design for Neon Sheep headphones