Neon Sheep Branding

Develop a completely new brand identity and unique concept within a crowded market for the Mountain Warehouse group. Create a brand strategy and tone of voice based on the range of merchandise and identified target customers.

Naming Brand identity
beyond London

What we delivered

A hand-crafted, illustrative concept with an expressive, playful tone of voice. A clear set of guidelines was developed along with vibrant POS and packaging to be integrated into the new store concepts.

open spread of neon sheep branding guidelines
Neon Sheep Tone of Voice
Neon Sheep brand guidelines pages

“We couldn’t have done it without you!”

Neon Sheep Founder
Branded Neon Sheep shopping bags reading 'rammed full of wonder'

Why it was game changing

A memorable, energetic brand identity that has been applied across three initial stores and has resulted in the business model successfully being rolled-out across the UK.

Store front of Neon Sheep
Neon Sheep employee hanging up products in store
Packaging design for Neon Sheep headphones
Flat-lay of 5 Neon Sheep product tags
Shelves in Neon Sheep store showing household objects and soft furnishings
Interior design of Neon Sheep store