The Challenge

Develop a completely new brand identity and unique concept within a crowded market for the Mountain Warehouse group. Create a brand strategy and tone of voice based on the range of merchandise and identified target customers.

The Solution

A hand-crafted, illustrative concept with an expressive, playful tone of voice. A clear set of guidelines was developed along with vibrant POS and packaging to be integrated into the new Neon Sheep store concepts.

beyond london Neon Sheep branding packaging tags

The Result

A memorable, energetic brand identity that has been applied across three initial stores and has resulted in the business model successfully being rolled-out across the UK.

We couldn’t have done it without you!"
- Neon Sheep Founder
beyond london Neon sheep branding
beyond london Neon Sheep branding packaging