Neon Sheep Retail

Develop a completely new brand identity and unique concept within a crowded market for the Mountain Warehouse group. Create a brand strategy and tone of voice based on the range of merchandise and identified target customers.

Naming Brand identity Packaging design Retail format strategy and design Interior design Store design
Store front of Neon Sheep Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines
Neon Sheep Brand guidelines cover Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines
Flat-lay of 5 Neon Sheep product tags Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines
beyond London

What we delivered

A hand-crafted, illustrative concept with an expressive, playful tone of voice. A clear set of guidelines was developed along with vibrant POS and packaging to be integrated into the new store concepts.

Shelves in Neon Sheep store showing household objects and soft furnishings Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines
Branded Neon Sheep shopping bags reading 'rammed full of wonder' Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines
Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines
Neon Sheep employee hanging up products in store Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines

Why it was game changing

A memorable, energetic brand identity that has been applied across three initial stores and has resulted in the business model successfully being rolled-out across the UK.

Interior design of Neon Sheep store Beyond London Neon Sheep Brand Identity Branded interior retail design Packaging Brand Guidelines

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