The Challenge

Evolve the brand identity to fulfil the business ambition to go global and to appeal to both retailers and consumers directly.

Paladone brand guidelines cover
Paladone brand guidelines open spread
Paladone brand guidelines pages

The Solution

A refreshed brand story, revised brand identity and fresh new look across all customer touch-points.

Paladone brand collage
Paladone brand collateral

The Result

Renewed interest and sales from wholesale clients and a strong brand platform for building sales direct to consumers.

Paladone brand icons
Paladone brand packaging
Paladone website and digital assets