Evolve the brand identity to fulfil the business ambition to go global and to appeal to both retailers and consumers directly.

Brand strategy Brand refresh Brand guidelines Brand communications
Paladone brand collage
beyond London

What we delivered

A refreshed brand story, revised brand identity and fresh new look across all customer touch-points.

Paladone brand guidelines pages
Paladone brand guidelines cover

Why it was game changing

Renewed interest and sales from wholesale clients and a strong brand platform for building sales direct to consumers.

Paladone brand guidelines open spread
Paladone brand icons
Paladone brand packaging
Paladone website and digital assets