Rebrand and refresh the tired and somewhat dated Priory shopping centre in the heart of Dartford. Bring a new lease of life to the centre to attract new tenants and new visitors.

Brand refresh Signage & wayfinding Interior concept design Interior refurbishment Customer experience strategy
Graphics on escalators at Priory shopping centre
beyond London

What we delivered

A rebrand and interior design solutions including lighting, signage, and redesign of toilets, carpark lobbies and entrances.

Stairway at Priory shopping centre with way-finding wall graphics
Graphics on escalator doors at Priory shopping centre

“Our customers have reacted very positively to the new branding. The carpark lobbies and refurbished welfare facilities have really made a big difference to the feeling of the centre and are particularly appreciated by our regular visitors and also our tenants.”

Family room graphic of women changing a baby for the toilets at Priory shopping centre
Welcome signage for the priory shopping centre
Carpark way finding for Priory shopping centre


New branding incorporating the local ‘Dartford warbler’ has been applied across the Priory centre which, together with the interior improvements, has created a bright and vibrant local community centre.

pattern and number 3 graphics on car park wall at priory shopping centre