The Challenge

Rebrand and refresh the tired and somewhat dated Priory shopping centre in the heart of Dartford. Bring a new lease of life to the centre to attract new tenants and new visitors.

Graphics on escalators at Priory shopping centre

The Solution

A rebrand and interior design solutions including lighting, signage, and redesign of toilets, carpark lobbies and entrances.

Stairway at Priory shopping centre with way-finding wall graphics
Graphics on escalator doors at Priory shopping centre

The Result

New branding incorporating the local ‘Dartford warbler’ has been applied across the Priory centre which, together with the interior improvements, has created a bright and vibrant local community centre.

Our customers have reacted very positively to the new branding. The carpark lobbies and refurbished welfare facilities have really made a big difference to the feeling of the centre and are particularly appreciated by our regular visitors and also our tenants."
beyond london Priory shopping centre asset enhancement
beyond london Priory shopping centre asset enhancement
beyond london Priory shopping centre asset enhancement