The Challenge

The iconic and much loved brand, Rigby & Peller, required updating to refocus the brand on the key customer benefits.

Rigby & Peller brand guidelines open spread

The Solution

A refreshed brand strategy based on consumer insights, redefining all brand touch points.

Rigby & Peller brand guidelines open spread
Rigby & Peller brand guideline pages

The Result

A dramatic rise in customer engagement and sales.

Rigby & Peller brand guidelines open spread
Rigby & Peller billboard mockup
Rigby & Peller brand guidelines
Rigby & Peller brand guidelines photography page
Rigby & Peller digital assets