Rigby & Peller

The iconic and much loved brand, Rigby & Peller, required updating to refocus the brand on the key customer benefits.

Brand strategy Brand refresh Brand guidelines
Rigby & Peller brand guidelines Beyond London Rigby & Peller Luxury / premium Brand Identity redesign Brand Guidelines Brand Strategy
beyond London

What we delivered

A refreshed brand strategy based on consumer insights, redefining all brand touch points.

Rigby & Peller brand guidelines open spread Beyond London Rigby & Peller Luxury / premium Brand Identity redesign Brand Guidelines Brand Strategy
Rigby & Peller brand guidelines open spread Beyond London Rigby & Peller Luxury / premium Brand Identity redesign Brand Guidelines Brand Strategy

Why it was game changing

The refreshed strategy resulted in a dramatic rise in customer engagement and sales.

Rigby & Peller brand guideline pages Beyond London Rigby & Peller Luxury / premium Brand Identity redesign Brand Guidelines Brand Strategy
Rigby & Peller brand guidelines open spread Beyond London Rigby & Peller Luxury / premium Brand Identity redesign Brand Guidelines Brand Strategy
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Rigby & Peller billboard mockup Beyond London Rigby & Peller Luxury / premium Brand Identity redesign Brand Guidelines Brand Strategy
Rigby & Peller digital assets Beyond London Rigby & Peller Luxury / premium Brand Identity redesign Brand Guidelines Brand Strategy