Rigby & Peller

The iconic and much loved brand, Rigby & Peller, required updating to refocus the brand on the key customer benefits.

Brand strategy Brand refresh Brand guidelines
Rigby & Peller brand guidelines
beyond London

What we delivered

A refreshed brand strategy based on consumer insights, redefining all brand touch points.

Rigby & Peller brand guidelines open spread
Rigby & Peller brand guidelines open spread

Why it was game changing

The refreshed strategy resulted in a dramatic rise in customer engagement and sales.

Rigby & Peller brand guideline pages
Rigby & Peller brand guidelines open spread
Rigby & Peller brand guidelines photography page
Rigby & Peller billboard mockup
Rigby & Peller digital assets