Delivering a global in-store communication strategy and in-store graphic design through a set of comprehensive guidelines.
Brand strategy
Brand identity
Brand guidelines
Marketing strategy
What we delivered
A 200+ page in-store guideline document to be distributed globally to all markets that provide details of both strategy and execution of all in-store communications.
“Beyond helped us to deliver a hugely complicated project with great ease.”
Marketing Director
Why it was game changing
It allowed Rimmel to consistently apply the new communications across all of their retailers across the globe.
