The Challenge

To deliver a global in-store communication strategy and in-store graphic design through a set of comprehensive guidelines.

beyond london Rimmel london beauty branding

The Solution

A 200+ page in-store guideline document to be distributed globally to all markets that provide details of both strategy and execution of all in-store communications.

beyond london Rimmel london beauty branding

The Result

The consistent application of the new communications across all retailers across the globe.

Beyond helped us to deliver a hugely complicated project with great ease."
- Marketing Director
beyond london Rimmel london beauty branding
beyond london Rimmel london beauty branding
beyond london Rimmel london beauty branding