The Challenge

To deliver a global in-store communication strategy and in-store graphic design through a set of comprehensive guidelines.

cover of rimmel merchandising guidelines

The Solution

A 200+ page in-store guideline document to be distributed globally to all markets that provide details of both strategy and execution of all in-store communications.

open spread of rimmel merchandising guidelines

The Result

The consistent application of the new communications across all retailers across the globe.

Beyond helped us to deliver a hugely complicated project with great ease."
- Marketing Director
POS for rimmel london lipstick range
women modelling rimmel london ombre hollographic make up
retail design makeup shop unit for rimmel