Delivering a global in-store communication strategy and in-store graphic design through a set of comprehensive guidelines.

Brand strategy Brand identity Brand guidelines Marketing strategy
cover of rimmel merchandising guidelines
beyond London

What we delivered

A 200+ page in-store guideline document to be distributed globally to all markets that provide details of both strategy and execution of all in-store communications.

open spread of rimmel merchandising guidelines

“Beyond helped us to deliver a hugely complicated project with great ease.”

Marketing Director
POS for rimmel london lipstick range
cara delevingne for rimmel london ad campaign

Why it was game changing

It allowed Rimmel to consistently apply the new communications across all of their retailers across the globe.

retail design makeup shop unit for rimmel