Reinventing a London icon – The Royal Lancaster London
Brand strategy
Signage & wayfinding
Interior concept design
Interior refurbishment
Lighting design
What we did
A complete reinvention of the Royal Lancaster London hotel situated on the north side of Hyde Park.
Strategic brand process, interior architecture and new front door façade, full service package from concept creation, technical design to site support graphic and signage design packages.
Why it was game changing
An ageing product, underpinned by its substantial conferencing prowess, we undertook an £85M+ complete reinvention.
Leading the client through a new strategy, we developed architectural designs for a new entrance facade, increased public and F&B spaces by 60%, created new interiors, and resolved operational issues.
All 419 keys were stripped, room sizes were modified to create new room classes, and stunning mid-century designs were implemented. New F&B outlets were created or others refurbished to bring them in line with the new approach.
Through remodelling we enlarged the lobby by 63% and created a critical ‘grand staircase’ to link it to the 1st floor F&B offers.
