Royal Lancaster London

Reinventing a London icon – The Royal Lancaster London

Brand strategy Signage & wayfinding Interior concept design Interior refurbishment Lighting design
Royal Lancaster London hotel Beyond London Royal Lancaster Hotel - Branding Logo Design Graphics Marketing collateral Interior Design Hotel Design Customer Experience design
beyond London

What we did

A complete reinvention of the Royal Lancaster London hotel situated on the north side of Hyde Park.

Strategic brand process, interior architecture and new front door façade, full service package from concept creation, technical design to site support graphic and signage design packages.

Royal Lancaster London hotel Beyond London Royal Lancaster Hotel - Branding Logo Design Graphics Marketing collateral Interior Design Hotel Design Customer Experience design
Royal Lancaster London hotel Beyond London Royal Lancaster Hotel - Branding Logo Design Graphics Marketing collateral Interior Design Hotel Design Customer Experience design

Why it was game changing

An ageing product, underpinned by its substantial conferencing prowess, we undertook an £85M+ complete reinvention.

Leading the client through a new strategy, we developed architectural designs for a new entrance facade, increased public and F&B spaces by 60%, created new interiors, and resolved operational issues.

All 419 keys were stripped, room sizes were modified to create new room classes, and stunning mid-century designs were implemented. New F&B outlets were created or others refurbished to bring them in line with the new approach.

Through remodelling we enlarged the lobby by 63% and created a critical ‘grand staircase’ to link it to the 1st floor F&B offers.

Royal Lancaster London hotel Beyond London Royal Lancaster Hotel - Branding Logo Design Graphics Marketing collateral Interior Design Hotel Design Customer Experience design
Royal Lancaster London hotel Beyond London Royal Lancaster Hotel - Branding Logo Design Graphics Marketing collateral Interior Design Hotel Design Customer Experience design