Reinventing a London icon – The Royal Lancaster London



Why it was game changing
An ageing product, underpinned by its substantial conferencing prowess, we undertook an £85M+ complete reinvention.
Leading the client through a new strategy, we developed architectural designs for a new entrance facade, increased public and F&B spaces by 60%, created new interiors, and resolved operational issues.
All 419 keys were stripped, room sizes were modified to create new room classes, and stunning mid-century designs were implemented. New F&B outlets were created or others refurbished to bring them in line with the new approach.
Through remodelling we enlarged the lobby by 63% and created a critical ‘grand staircase’ to link it to the 1st floor F&B offers.

