Recognising a need to stay competitive in a rapidly changing industry, Salon System reassessed its positioning. Beyond led the development of a brand strategy which resulted in a new visual identity. The modernised look will help sustain the long-established brand’s position in the professional beauty industry.
Brand strategy
Brand refresh
Brand guidelines
Art direction
Brand communications
Social media
Website design
Packaging design
What we delivered
Beyond created a clear strategy, developing and modernising the brand. This extended through various marketing touchpoints, advertising, social media and web. After revision of the product range, we also produced new packaging strategy and design.
Why it was game changing
The simplified product range and refreshed clean and engaging design, responded to the brand’s changing consumer profile in appealing to a younger, trend-conscious audience, further strengthening the brand’s position and relevance in an evolving market.
