The Body Shop

Keeping an iconic retail brand fresh and differentiated through store design all over the world.

Brand guidelines Retail format strategy and design Interior concept design Interior refurbishment Multi site design and implementation
open spread of the body shop retail design guidelines Beyond London The Body Shop - Retail strategy and Retail Design Store Design Point of Sale Design Retail guidelines Rollout Customer Experience design
beyond London

What we delivered

A dedicated team constantly evolving the store design across global flagship sites. Designing, visualising and developing interiors and fixtures and developing a retail brand guidelines strategy for use by teams across the globe.

retail design of the body shop store with shelves full of beauty products Beyond London The Body Shop - Retail strategy and Retail Design Store Design Point of Sale Design Retail guidelines Rollout Customer Experience design

“Beyond have consistently helped us to deliver great looking stores across the world.”

Head of Retail Concepts
exterior of the body shop store with 'party without the panda eyes' window display Beyond London The Body Shop - Retail strategy and Retail Design Store Design Point of Sale Design Retail guidelines Rollout Customer Experience design
retail assistant helping a customer choose products at the body shop Beyond London The Body Shop - Retail strategy and Retail Design Store Design Point of Sale Design Retail guidelines Rollout Customer Experience design

Why it was game changing

Exciting and successful retail stores that delivered improved customer experiences and significant sale increases.

close up of body butter display Beyond London The Body Shop - Retail strategy and Retail Design Store Design Point of Sale Design Retail guidelines Rollout Customer Experience design

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