Create designs to refresh the centre, reflect the new branding and improve the wayfinding and the customer welfare facilities.
Brand refresh
Signage & wayfinding
Asset enhancement
What we delivered
We created new interior design and signage concepts to highlight the entrances with feature ‘welcome’ walls, which, together with new easy to navigate wayfinding signage, brings the new branding throughout the centre.
Why it was game changing
The new signage and improved mall designs have created a strong and recognisable Friary brand which reflect the aspirational positioning of the centre.
“Beyond have created and delivered a much improved, modern customer experience for our visitors. The materials and colours have unified the visitor experience and delivered a wonderful atmosphere for shoppers to enjoy.”
The Friary Centre Manager