Welcome signage at The Friary shopping centre

The Solution

We created new interior design and signage concepts to highlight the entrances with feature ‘welcome’ walls, which, together with new easy to navigate wayfinding signage, brings the new branding throughout the centre.

Wall graphics on the toilets at The Friary shopping centre

The Result

The new signage and improved mall designs have created a strong and recognisable Friary brand which reflect the aspirational positioning of the centre.

Beyond have created and delivered a much improved, modern customer experience for our visitors. The materials and colours have unified the visitor experience and delivered a wonderful atmosphere for shoppers to enjoy."
-The Friary Centre Manager
Way-finding signage at The Friary shopping centre in Guildford
Escalators and way-finding at The Friary shopping centre, Guildford