Create designs to refresh the centre, reflect the new branding and improve the wayfinding and the customer welfare facilities.
Brand refresh Signage & wayfinding Asset enhancement
Why it was game changing
The new signage and improved mall designs have created a strong and recognisable Friary brand which reflect the aspirational positioning of the centre.
“Beyond have created and delivered a much improved, modern customer experience for our visitors. The materials and colours have unified the visitor experience and delivered a wonderful atmosphere for shoppers to enjoy.”
The Friary Centre Manager