The Shake Lab

Create a premium, indulgent milkshake brand which has attitude and an irreverent tone of voice. We were tasked with creating a new brand identity, interior store designs and communication for roll-out of The Shake Lab in UK shopping centres.

Brand strategy Brand identity Interior design Retail design delivery
The Shake Lab brand guidelines crop in
beyond London

What we delivered

We have developed a cheeky new brand identity and store design with a ‘milking parlour meets science lab’ design language. With ‘no bull shakes’ as a strapline, the attitude oozes from every part of the brand.

rustic style milkshake counter at the shake lab parlour

“The concept has been really well received by everyone we show it to. A massive thanks to the team for delivering such an iconic brand!”

Richard O Sullivan, Co-Founder and CEO for TD4 Brands
The Shake Lab brand guidelines pages
Exterior design and signage of The Shake Lab

Why it was game changing

The Shake Lab concept enabled TD4 Brands to enter new markets and premium shopping centres across the UK.

newspaper style poster of a panda for the shake lab milkshakes
The Shake Lab branded newspaper style graphics with illustrations
The Shake Lab brand graphics
Graphics and illuminated signage on The Shake Lab store wall
Interior design of the milkshake parlour The Shake Lab with counter and illuminated logo sign
hanging milk bottle lights in front of painted logo for the shake lab
close up of illuminated sign reading The Shake Lab with hanging milk bottle lights

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