Create a premium, indulgent milkshake brand which has attitude and an irreverent tone of voice. We were tasked with creating a new brand identity, interior store designs and communication for roll-out of The Shake Lab in UK shopping centres.
Brand strategy
Brand identity
Interior design
Retail design delivery
What we delivered
We have developed a cheeky new brand identity and store design with a ‘milking parlour meets science lab’ design language. With ‘no bull shakes’ as a strapline, the attitude oozes from every part of the brand.
“The concept has been really well received by everyone we show it to. A massive thanks to the team for delivering such an iconic brand!”
Richard O Sullivan, Co-Founder and CEO for TD4 Brands
Why it was game changing
The Shake Lab concept enabled TD4 Brands to enter new markets and premium shopping centres across the UK.
