The Challenge

Create a premium, indulgent milkshake brand which has attitude and an irreverent tone of voice. We were tasked with creating a new brand identity, interior store designs and communication for roll-out in UK shopping centres.

beyond london The Shake Lab F&B branding

The Solution

We have developed a cheeky new brand identity and store design with a ‘milking parlour meets science lab’ design language. With ‘no bull shakes’ as a strapline, the attitude oozes from every part of the brand.

beyond london The Shake Lab F&B branding
beyond london The Shake Lab branding F&B
beyond london The Shake Lab F&B branding

The Result

The new brand has successfully been launched in Westfield London, Trinity Leeds and in other major UK destination shopping centres.

The concept has been really well received by everyone we show it to. A massive thanks to the team for delivering such an iconic brand!"
-Richard O Sullivan, Co-Founder and CEO for TD4 Brands
beyond london The Shake Lab retail design branding F&B