The Challenge

Create a premium, indulgent milkshake brand which has attitude and an irreverent tone of voice. We were tasked with creating a new brand identity, interior store designs and communication for roll-out of The Shake Lab in UK shopping centres.

front and back of the shake lab milkshake cup

The Solution

We have developed a cheeky new brand identity and store design with a ‘milking parlour meets science lab’ design language. With ‘no bull shakes’ as a strapline, the attitude oozes from every part of the brand.

newspaper style poster of a panda for the shake lab milkshakes
The Shake Lab branded newspaper style graphics with illustrations
open spread of the shake lab branding guidelines

The Result

The new brand has successfully been launched in Westfield London, Trinity Leeds and in other major UK destination shopping centres.

The concept has been really well received by everyone we show it to. A massive thanks to the team for delivering such an iconic brand!"
-Richard O Sullivan, Co-Founder and CEO for TD4 Brands
Graphics and illuminated signage on The Shake Lab store wall