The Shake Lab – Interiors

Create a premium, indulgent milkshake brand which has attitude and an irreverent tone of voice. We were tasked with creating a new brand identity, interior store designs and communication for roll-out of The Shake Lab in UK shopping centres.

rustic style milkshake counter at the shake lab parlour Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines
beyond London

What we delivered

We have developed a cheeky new brand identity and store design with a ‘milking parlour meets science lab’ design language. With ‘no bull shakes’ as a strapline, the attitude oozes from every part of the brand.

Interior design of the milkshake parlour The Shake Lab with counter and illuminated logo sign Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines

“The concept has been really well received by everyone we show it to. A massive thanks to the team for delivering such an iconic brand!”

Richard O Sullivan, Co-Founder and CEO for TD4 Brands
hanging milk bottle lights in front of painted logo for the shake lab Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines
close up of illuminated sign reading The Shake Lab with hanging milk bottle lights Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines
Exterior design and signage of The Shake Lab Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines

Why it was game changing

The Shake Lab concept enabled TD4 Brands to enter new markets and premium shopping centres across the UK.

Interior design of the shake lab store with counter and wall of graphics designed by beyond london Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines

RELATED CASE STUDIES

back to work