The Challenge

Bring the new brand identity of this premium milkshake brand to life and translate into store designs for roll out in shopping centres across the UK.

members of staff at the shake lab by the wall of graphics reading 'no bull shakes'

The Solution

We developed a unique store design based on a ‘milking parlour meets science lab’ design language for The Shake Lab. With a giant illuminated cows head, corrugated iron and barn door, the concept is textured and irreverent.

rustic style milkshake counter at the shake lab parlour

The Result

The Shake Lab store concept has been successfully launched in Westfield London, Trinity Leeds and in other major UK destination shopping centres.

The concept has been really well received by everyone we show it to. A massive thanks to the team for delivering such an iconic brand!"
-Richard O Sullivan, Co-Founder and CEO for TD4 Brands
hanging milk bottle lights in front of painted logo for the shake lab
close up of illuminated sign reading The Shake Lab with hanging milk bottle lights