The Shake Lab – Branding

Create a premium, indulgent milkshake brand which has attitude and an irreverent tone of voice. We were tasked with creating a new brand identity, interior store designs and communication for roll-out of The Shake Lab in UK shopping centres.

Brand strategy Brand identity Interior design Retail design delivery
The Shake Lab brand guidelines crop in Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines
beyond London

What we delivered

We have developed a cheeky new brand identity and store design with a ‘milking parlour meets science lab’ design language. With ‘no bull shakes’ as a strapline, the attitude oozes from every part of the brand.

“The concept has been really well received by everyone we show it to. A massive thanks to the team for delivering such an iconic brand!”

Richard O Sullivan, Co-Founder and CEO for TD4 Brands
The Shake Lab brand guidelines cover Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines

Why it was game changing

The Shake Lab concept enabled TD4 Brands to enter new markets and premium shopping centres across the UK.

The Shake Lab brand guidelines pages Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines
newspaper style poster of a panda for the shake lab milkshakes Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines
The Shake Lab branded newspaper style graphics with illustrations Beyond London Shake Lab Brand Identity and guidelines Logo DesignTone of Voice Retail Design Retail Design guidelines

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